Why Choosing the Wrong Agent Costs More Than Commission
Poor agent selection does not just cost commission - it costs money in ways that show up across the entire campaign - in the time the property spends listed, the price it achieves relative to what the market was prepared to pay, and the stress of being kept in the dark throughout the process.
Overpricing to win the listing is one of the most common ways agent selection goes wrong. A high launch price suppresses inquiry, produces a reduction, and leaves the property with a days-on-market figure that subsequent buyers will notice and use as leverage.
Poor communication from an agent is another way the wrong choice compounds. Inspection feedback that does not reach the seller, negotiations that proceed without the seller being properly informed, and campaign decisions made without adequate context are all consequences of an agent who is not managing the relationship the way a seller should expect. Reviewing what the research and seller experience shows about agent selection before any meeting puts sellers in a stronger position - Andrew McKiggan real estate before committing to any agency agreement.
The commission rate is the number sellers tend to focus on when comparing agents. It is one factor. It is not the whole picture. An agent who charges a lower rate but achieves a weaker result costs more than an agent who charges a standard rate and delivers a well-run campaign with a strong outcome.
How to Use the Right Questions to Vet an Agent in Gawler
The questions that matter are the ones agents do not always volunteer the answers to. Asking them directly before signing reveals how an agent operates - not how they present.
What have you sold in this suburb in the past six months, and what were the results relative to the asking price? This question gets to the heart of local performance. An agent who can name specific properties, give specific results, and explain what drove those outcomes is working from evidence. An agent who responds with vague references to market conditions and general experience is not giving you anything you can evaluate.
What is your communication process during a campaign - how often will I hear from you, and how quickly will I receive feedback after inspections? This is the question that separates agents who manage the seller relationship well from those who go quiet between price discussions.
What is your recommended method of sale and why does it suit this property specifically? The answer should be specific to the property and the current local market - not a default preference for one method over another. An agent who recommends auction for every property or private treaty for every property without tailoring the answer to the specific home and its likely buyer pool is not thinking carefully about strategy.
What is your commission rate and exactly what does it cover? Ask this directly and expect a specific answer. Any tiered structure, any conditions on how the rate applies, and what is and is not included in the fee all need to be clear before the agency agreement is signed.
Red Flags to Look for When Choosing an Agent in Gawler
How an agent arrives at an appraisal figure reveals more about their approach than almost anything else they say at the first meeting. The number is secondary. The reasoning behind it is what tells you whether this agent will serve the seller interest throughout the campaign.
A high appraisal is not automatically a problem - sometimes a property genuinely warrants a premium over the recent comparables. The test is whether the agent can explain specifically why, with reference to actual sales. An appraisal that cannot be traced to evidence is a number designed to win the listing, not to reflect the market.
If the agent cannot or will not back the appraisal with specific comparable sales, the figure is not an estimate - it is a tactic. An agent who uses tactics to win a listing rather than evidence to support it will use the same approach throughout the campaign.
Agents who criticise competitors in a first meeting are worth being cautious about. It is a signal of poor professional judgement and does not reflect well on the person making it. Agents with strong results do not need to talk down others to make their case.
Deceptive tactics are more common in the industry than sellers often expect. Agents who create artificial urgency around listing decisions, who pressure sellers to sign before they have had time to consider, or who promise results they cannot evidence are operating in ways that benefit the agent at the expense of the seller. A seller who takes the time to compare two or three agents carefully, ask the questions above, and check the results behind the answers is in a far stronger position than one who signs with the first agent who came recommended.
Local results, honest pricing, and a clear communication commitment - these are the three things that should be verifiable before any agency agreement is signed. An agent who delivers all three with specific evidence is worth trusting with the sale.